PR Assistant - Consumer
by Panasonic
Job Details
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About Panasonic
The Panasonic PR department is responsible for developing, enhancing and managing the reputation of its consumer product range. This particular position lies within the Brand Communications department and covers the PR for a variety of consumer electronics and home appliances products – including TV, DVD/Blu-Ray, audio, camcorder, digital cameras, beauty and personal care, washing machines, fridge freezers, microwaves, and bread makers.
Role Purpose
To support the Brand Communications team in reporting and proactive PR work for the Consumer Group. This includes generating and reporting media coverage.
Outline of Duties
- Day-to-day liaison with journalists, supplying product information and images
- Handling requests, administration, delivery, tracking and collection of review products for trade/specialist/national media
- Analysing, logging and distributing PR coverage
- Assisting and supporting the PR team
- Liaising with product managers within the Marketing Team
- Organising and attending new product launches and events
- Researching, writing and distributing press releases (using media tools)
- Responding to copy calls and feature articles
- Handling day-to-day administration for product PR
- Responsible for managing the PR teams social media channels
- Arranging competitions to promote current/new products to targeted media
Person Specification
- Strong communication and organisational skills
- Good telephone manner
- Excellent writing skills
- Enthusiasm and a good team player
- Creativity and initiative
- PC literate, including Word and Excel
- Strong interest in social media
Company Benefits
- Subsidised staff restaurant
- Discounted Panasonic products (after probationary period)
- Free parking
- 25 days holiday per annum
- Subsidised gym and sports hall on site
How To Apply
Please send your CV with a Covering letter (with subject: PANA 010) to:
HR Assistant, Panasonic House, Willoughby Road, Bracknell, Berks, RG12 8FP. Tel: 01344 853 075.
or alternatively email with the subject PANA 010 to: industrial.placement@panasonic.co.uk
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The deadline has expired
We still have opportunities just like this one ready for you to apply.