Register Your Interest - Digital Marketing Placement - MINI UK

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Digital Marketing Placement - MINI UK

We believe in creating an environment where you, our placement student, can learn and develop during your time with us and where you are given your own areas of responsibility from the start. Our experts and mentors will treat you as part of the team from day one, encouraging you to bring your own ideas to the table and giving you the opportunity to show what you can really do.

Our Summit ONE in Farnborough is home to the National Sales Company for the BMW Group in the UK, as well as BMW Group Financial Services which offers retailers, corporate, and private customers a range of customised financial services. Alphabet (GB) Ltd. as a leading provider of Business Mobility Services is also located in Farnborough.  We decided in November 2020 to bring together BMW Financial Services and Alphabet to stay relevant to our customers and continue to succeed in a rapidly changing business environment.

Within our self-contained campus, we offer a modern way of working with an empowering office culture, some aspects of which include:

• Our work persona shift – being yourself is effortless and so increases efficiency. For this reason, we allow our employees to express themselves through the way they dress.
• Flexible working hours - working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance, not burnout, through focusing on output, not attendance.
• The opportunity to get involved with our continued support of our house charity with a variety of fundraising events throughout the year.
• Throughout our offices, there are open creative spaces which hold facilities such as table-tennis tables to encourage innovation and employee engagement.

MINI UK, Farnborough - MINI Digital Marketing - 13 Month Placement (July 2025)

We are looking for a confident and eager to learn individual to join our MINI Marketing team, responsible for all digital marketing, national advertising, social media, and CRM (customer acquisition and loyalty). Working with a multi-million pound budget, all marketing activity is focused on supporting the delivery of annual sales targets through the generation of enquiries. Our team work with large marketing agency teams to deliver the annual marketing plan via a number of campaigns and model launches. This is a dynamic, busy, yet fun team with a work hard, play hard attitude.

Whilst MINI is part of the BMW Group, it has a very separate brand identity, with the smaller MINI marketing team working autonomously from BMW. Everything from our dress code to office environment is reflective of the MINI brand. Being part of a small marketing team offers you the opportunity to get involved in many aspects of the marketing mix. In addition, our team structure allows you to take full responsibility for digital projects in addition to supporting the wider National Communications team.

What will you be doing?

You will assist the MINI Digital Marketing team with the following tasks:

• Managing the national MINI.co.uk website including content creation and product communication.
• Optimising MINI.co.uk using a range of insight tools including customer feedback mechanisms.
• Enhancing user experience across all digital channels for MINI.
• Supporting the creation and analysis of MINI CRM (email) deployment including customer acquisition and loyalty activities. This includes being involved in content creation and analysis for our monthly customer email, ‘The Edit’.
• Supporting the management of the MINI online configurator.
• Managing MINI Retailer websites.
• Contributing to the weekly MINI Retailer network communications.
• Collaborating with the MINI Brand Communications and Events teams to ensure effectiveness across all marketing campaigns and at all major events.
• Working with MINI Financial Services to ensure MINI has an effective online presence. This will include assisting with the promotion of finance offers.
• Constructing agency briefs for online content generation.
• Compiling presentation slides for both the Global Brand team and use in MINI stakeholder meetings.
• Getting involved in projects outside of the job role, allowing you to have input into wider parts of MINI and the BMW Group.

Qualifications

Qualifications and experience

• Studying towards a bachelor's degree and on track to achieve at least a 2:2. A Business or Marketing related field of study is beneficial but not essential. 
• Excellent IT skills, particularly in Microsoft Office software. A willingness to understand and use new systems and technology is also necessary. 
• A well-rounded individual with a good mix of numerical and creative skills.
• Excellent written and verbal English language skills, being particularly strong in spelling, punctuation, and grammar.
• Strong interpersonal skills to influence and negotiate with agencies, internal stakeholders, and brand partners.
• Well organised, coupled with the ability to manage your time and complete tasks before deadlines.
• Strong attention to detail, coupled with the ability to provide considered feedback to agencies and colleagues. 
• A team player with a helpful, can-do attitude.
• The ability to clearly understand the MINI brand tone of voice and creative style in order to provide relevant feedback and input on projects.
• An interest in the automotive industry is advantageous. 
• A full UK Driving License is advantageous but is not essential

Why choose us?

• Great Pay – A competitive annual salary
• Rewarding Work-Life Balance – Contracted working hours are 37 hours a week, with a half day on a Friday, helping you develop a fulfilling work-life balance.
• Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, including access to our Advantages scheme which gives you a range of offers and discounts, an on-site gym and a subsidised on-site restaurant.

What are we responsible for?

• Supporting you in your training and ensuring you settle into your role and feel welcomed.
• Working sustainably and ethically.
• Providing you with the opportunity to bring your own ideas and develop yourself.
• Ensuring you are happy with your work-life balance and feel as though your contribution to the business is being valued.
• Encouraging you to develop your soft skills such as creating working relationships, communicating effectively, delivering presentations and gaining confidence in your own ability, supporting you in both your return to university and your future career.

About BMW Group

No need to predict the future. You can create it. 

At the BMW Group, we’re committed to creating an environment where our people can learn from others and teach others. Here, our industry-leading experts will treat you as part of the team from day one and give you every opportunity to really show what you can do.

We look for passionate people, from all backgrounds, who will benefit from exploring every opportunity we have to offer; all while showing curiosity and ambition.

We also believe in giving people the skills and experience they need to thrive. That’s why we welcome around 200 individuals on six or 12-month placements each year, within a wide range of business areas.