Digital Marketing Operations Student Placement

by MSD

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Deadline: 7th October 2024
Length: Placement (10 Months+)
Roles: Information Technology, Marketing, Business Operations, Digital Marketing
Location: London
City: London

Digital Marketing Operations Student Placement

This role supports the Sales and Marketing activities of all our human health pharmaceutical products in the UK.  Over 12-months you will gain insight into methods of customer engagement and patient support using multiple integrated digital channels as part of a wider omni-channel strategy. You will be managing enhancements to the digital capabilities used within the organisation, including the technology deployment, user experience and process testing. This placement provides an outstanding opportunity to learn about the pharmaceutical industry and will build a strong foundation for future digital marketing career success. 

Responsibilities:

  • Support and manage projects involving new and current digital channels and innovations within the company; including email, web, webcasts, and hybrid events. 
  • Develop and approve marketing campaigns for webcasts and our tailored online website designed for healthcare professionals. 
  • Assist with the Email and Marketing Automation channels (internal and external) - an integral component of our promotional activity and acquisition strategy. 
  • Make marketing recommendations to the business using digital data and customer insights. 
  • Lead on team communications - producing quarterly internal infographics and newsletters. 
  • Manage user acceptance testing on new projects and annual compliance auditing. 
  • Collaborate and work closely with cross functional teams on all the above activities – including Marketing, Strategy, Insights and Analytics, Medical, Legal and IT. 

Requirements:

  • You will be looking to complete a 12-month student internship in your third or penultimate year of study of your undergraduate degree, returning to your course at the end of the internship. 
  • Ideally you will be studying a degree in Marketing, Digital Marketing or a Business based discipline (or equivalent qualification), but we welcome all eligible applicants.
  • Demonstrates understanding of marketing fundamentals. 

About MSD

At MSD, we are inspired by a shared vision and mission to save and improve lives.

For 130 years, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases in pursuit of our mission to save and improve lives. We demonstrate our commitment to patients and population health by increasing access to health care through far-reaching policies, programs and partnerships. Today, we continue to be at the forefront of research to prevent and treat diseases that threaten people and animals — including cancer, infectious diseases such as HIV and Ebola, and emerging animal diseases — as we aspire to be the premier research-intensive biopharmaceutical company in the world.

We are officially certified by the Top Employer Institute and been awarded the exclusive Top Employer United Kingdom Certification for the fourth year running.

How to apply

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