Digital Marketing Placement - BMW UK, Farnborough

Job Details

BMW UK, Farnborough - Digital Marketing Placement

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We believe in creating an environment where our interns can really learn from being ‘hands-on’ and where they are given their own areas of responsibility, right from the start of their time with us. That’s why from day one you’ll be treated as part of the team and encouraged to bring your own ideas to the table. We like to give you every opportunity to succeed and really show what you can do.  

Our BMW Group UK office is based at Summit One, Farnborough, Hants and is the National Sales Company for the BMW, MINI and BMW Motorrad brands. It is also home to BMW Group Financial Services Ltd, which offers retail, corporate and private customers a range of customised finance options and to Alphabet (GB) Ltd, a global leader in business car leasing & fleet management services.  

Set in attractive landscaped grounds just 35 miles from London, our self-contained campus has ample parking and excellent road and rail transport links. Our modern working environment offers an empowering office culture, some aspects include: 

• Bright, minimalist workspaces, informal break out areas and spaces to proudly showcase for our brands.
• Flexible working, which we believe improves mental perspective and increase sustained productivity.
• Employees are encouraged to be authentic and feel comfortable to express themselves.
• Open creative spaces with facilities to encourage discussion, innovation, and engagement. 
• Plenty of opportunity to get involved in our in-house cultural groups and charity fundraising events. 

BMW UK, Farnborough - Digital Marketing Intern - 13 Month Placement (July 2025)

We are looking for a confident and eager to learn individual to join our Digital Marketing team. As part of the BMW UK Marketing department, the Digital Marketing team is responsible for both our UK and Ireland BMW digital platforms, including our national new and used car websites and our Retailer websites. The Digital Marketing Team is responsible for the online presence of all car and brand campaigns, events and partnerships, and the continual development, management, analytics, and reporting of the digital platforms. This is an excellent opportunity to gain experience working in digital marketing, supporting, and shaping our digital strategy whilst also having the opportunity to collaborate with the wider Marketing Department and our Marketing Agencies. 

What awaits you?

• Support the BMW UK digital marketing strategy, representing all products and services of the company on bmw.co.uk, Retailer websites, and other web platforms.
• Support BMW UK objectives across the business to ensure Marketing Communication's key performance targets are met through planning and delivering content in relevant online channels.
• Support of new website content and functionality, for all BMW UK and BMW Ireland business areas, BMW AG, and principal UK agencies.
• Support the creative and functional appraisal of all online projects to ensure our outputs offer optimum user experience, generate leads, and comply with guidelines.
• Lead new product content briefs for Retailer websites, including reviewing and approving briefs ready for them to go live.
• Responsible for all retailer enquiries for the BMW Approved Used website. This may include training and advising retailers and liaising with BMW IT, suppliers, and agencies as necessary.
• Day-to-day responsibility for communication and prioritisation of incoming briefs with key agency partners. Liaising with agency partners will involve once-weekly travel to London (you will not be expected to make your own travel arrangements).
• Responsible for the maintenance and release of all new products onto New Car Configurator and Visualiser tools for BMW UK and BMW Ireland.
• Support with cost centre control including reporting and administration.
• Support on BMW UK online performance reporting to analyse trends and offer recommendations for change, utilising weekly and monthly reporting dashboards to provide insight to management teams.
• Support with changes in legal guidelines that affect online marketing, updating relevant stakeholders including internal colleagues, agencies, and the retailer network where applicable.
• Responsible for reviewing competitor activity, ensuring BMW is at the forefront of digital offering.

Qualifications and Experience

• Bachelor's degree in Business Studies, Marketing, or a related field and on track to achieve at least a 2:2.
• Relevant work experience either in marketing or the automotive industry to demonstrate your competencies would be beneficial but is not essential.
• An experienced user of Microsoft Office software including Excel, Word, PowerPoint, and Outlook.
• Strong relationship building skills.
• Exceptional communication skills, both written and verbal.
• A thirst for learning, an eye for detail and a creative flair.
• Good organisational and time management skills, coupled with the ability to show high attention to detail in every task.
• Ability to work at both a detailed and high level, prioritise activities, work under pressure and multi-task.
• A full UK Driving Licence is preferable but not essential.

Why choose us?

• Great Pay – A competitive annual salary of £23,700, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.
• Rewarding Work-Life Balance – Contracted working hours are 40 hours a week, helping you develop a fulfilling work-life balance.
• Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, including, a subsidised on-site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

What do you need to do now?

If you apply, the next stages of the recruiting process could include: online testing, video interview and then a face to face, telephone or virtual interview with the hiring manager. This may be in the form of an assessment centre.

Please note:

We operate rolling recruitment, this means we may close the application window earlier than identified, if sufficient applications are received, so please apply early to avoid disappointment.

Once you make your application you will be automatically sent cognitive tests (via Eligo) for completion before we have had the opportunity to determine your eligibility for the role. Please be aware that if you complete the tests and you are not eligible your application will not be processed any further. If you need support in undertaking the tests please email us at FutureTalentRecruitment@bmwgroup.com.

To be eligible for this position, you must be returning to your studies, for a minimum of 6 months, after completion of this placement. You must be able to provide proof of your legal right to work in the UK.  

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of disability, age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender, sex or sexual orientation.

Closing date for applications:  Saturday 30th November 2024

About BMW Group UK

If you’re passionate about changing the way the world moves for good then there’s never been a more exciting time to be part of the BMW Group. Our brands BMW, MINI, Rolls-Royce Motor Cars and BMW Motorrad have made us the world’s leading premium manufacturer of cars and motorcycles as well as provider of premium financial and mobility services. 

We’re home to a lot of people. People from all walks of life, with a variety of backgrounds that make them who they are. Whose stories and unique life experiences shape the company we are. Because as diverse as our customers, suppliers and investors are worldwide, so too are our teams.

We are always looking for new talent to help us keep pushing the limits of what’s possible in a broad variety of roles, so why not explore our opportunities and take your next career step with us today.

How to apply

To apply for this role and to find out more, please click on the apply button.

Please note that applications may close before the application deadline, so apply early to avoid disappointment.