BMW Marketing Communication - BMW UK, Farnborough

Job Details

BMW Marketing Communication - BMW UK, Farnborough

A GOOD INTERNSHIP IS NEVER HANDS OFF.  

SHARE YOUR PASSION.  

We believe in creating an environment where our interns can really learn from being ‘hands-on’ and where they are given their own areas of responsibility, right from the start of their time with us. That’s why from day one you’ll be treated as part of the team and encouraged to bring your own ideas to the table. We like to give you every opportunity to succeed and really show what you can do. 

Our BMW Group UK office is based at Summit One, Farnborough, Hants and is the National Sales Company for the BMW, MINI and BMW Motorrad brands. It is also home to BMW Group Financial Services Ltd, which offers retail, corporate and private customers a range of customised finance options and to Alphabet (GB) Ltd, a global leader in business car leasing & fleet management services. 

Set in attractive landscaped grounds just 35 miles from London, our self-contained campus has ample parking and excellent road and rail transport links. Our modern working environment offers an empowering office culture, some aspects include:  

• Bright, minimalist workspaces, informal break out areas and spaces to proudly showcase for our brands.
• Flexible working, which we believe improves mental perspective and increase sustained productivity.
• Employees are encouraged to be authentic and feel comfortable to express themselves.
• Open creative spaces with facilities to encourage discussion, innovation, and engagement. 
• Plenty of opportunity to get involved in our in-house cultural groups and charity fundraising events.  

BMW UK, Farnborough – BMW Marketing Communication Interns – 13 Month Placements (July 2025). 

We have six (6) placements within the BMW Marketing Communications team including Brand Communications (3), Social Media Marketing, Customer Relationship Marketing and Retail Marketing. 

Share your enthusiasm and passion for our amazing range of innovative cars and play your part in bringing our leading, premium BMW brand and model range to market. 

You’ll be part of a great Marketing Communications team who puts the customer at the heart of everything we do. Working together, each discipline looks at the full sales process and understands what motivates our customer at every point in the customer journey. We create memorable brand experiences by focussing on benefits and getting the messaging right to stimulate demand that will convert to sales, ensuring we learn from results along the way. No day will be the same and brings exciting new challenges. Working in this stimulating and collaborative environment, you’ll have every support to succeed and make your mark, with the chance to further develop your potential.   

What awaits you? 

All roles offered in BMW Marketing Communications give you hands-on experience and personal responsibilities on a variety of projects from the start, whilst working with other teams in Marketing and the wider business. Each role is key in supporting delivery of BMW national and local marketing campaigns and projects with our Marketing agencies, across various online and offline channels, including TV, radio, outdoor, press, digital, social media, email, apps, and websites.  

Collaboration with other teams, which may include Product, Sales, Aftersales, BMW Financial Services, is key in your delivery of projects and campaigns. Where relevant, you may also have contact with central BMW Munich colleagues in adopting central guidance, whether using and adapting central assets or in the creation of local activities.  

There will be further opportunities to represent the brand as an ambassador at key events such as Goodwood Festival of Speed and BMW PGA Golf Championship, and to get involved in partnership activities particularly with key publications, Friends of the Brand, and other automotive partners.   

Roles on offer 

• Three (3) Brand Communications Interns: Supporting end-to-end delivery of our national and local retailer brand and launch campaigns, you’ll brief and liaise with our creative and media agencies in the execution of marketing campaigns across a variety of channels, manage timelines, ensure internal communication of our activity, and contribute to budget monitoring and campaign reporting. As a champion of the brand, you’ll also ensure consistent brand representation and legal compliance. 
• Retail Marketing Intern: Working in a team that provides our BMW UK and Irish Retail network with adaptable and tailored marketing assets, campaigns, and platforms to target prospective and existing customers. You’ll support delivery and management of digital assets, tools, and platforms, with active communication directly with our retail network. 
• Social Media Intern: Supporting the national day-to-day social media asset planning and publishing across all social platforms, you’ll be working closely on key social media campaigns, including model launches and events, and delivering post campaign reporting. As well as working closely on our influencer and product placement activations. 
• Customer Relationship Marketing (CRM) Intern: Managing the email communications at each stage of the customer purchase journey, delivering various ‘always-on’ lead generation programmes across social media, digital display, search, and affiliate channels, as well as orchestrating the delivery of our loyalty programmes direct to our customers – all of which contribute to the lead and prospect targets managed and reported by the team. 

Requirements 

• A 2nd year University undergraduate currently studying any related degree subject and on track to achieve at least a 2:1 classification. 
• Experienced user of Microsoft Office software including Excel, Word, PowerPoint, and Outlook 
• Strong relationship building skills as well as exceptional communication skills, both written and verbal 
• Confident, with a thirst for learning, an eye for detail and a creative flair 
• Good organisational and time management skills, coupled with the ability to prioritise activities. 
• Ability to work at both a detailed and high level, under pressure and multi-task. 
• Willing to take on responsibility, think ahead and show initiative. 
• Demonstrate knowledge and a passion for BMW products and services, with a keen interest in the automotive industry.
• A full UK Driving Licence is preferable but not essential. 

Why choose us?

• Great Pay – A competitive annual salary of £23,700, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.
• Rewarding Work-Life Balance – Contracted working hours are 37.5 hours a week, Monday to Friday, helping you develop a fulfilling work-life balance.
• Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, including a subsidised on-site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

What do you need to do now?

If you apply, the next stages of the recruiting process could include: online testing, video interview and then a face to face, telephone or virtual interview with the hiring manager. This may be in the form of an assessment centre.

Please note:

We operate rolling recruitment. This means we may close the application window earlier than identified if sufficient applications are received, so please apply early to avoid disappointment.

Once you make your application you will be automatically sent cognitive tests (via Eligo) for completion before we have had the opportunity to determine your eligibility for the role. Please be aware that if you complete the tests and you are not eligible your application will not be processed any further.

Please ensure that you complete all of the free text questions for your application to be progressed. Please also include a role relevant cover letter, explaining why we should consider you for this position.

To be eligible for this position, you must be returning to your studies for a minimum of 6 months after completion of this placement and be able to provide proof of your legal right to work in the UK if you are not a UK passport holder. 

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

About BMW Group UK

If you’re passionate about changing the way the world moves for good then there’s never been a more exciting time to be part of the BMW Group. Our brands BMW, MINI, Rolls-Royce Motor Cars and BMW Motorrad have made us the world’s leading premium manufacturer of cars and motorcycles as well as provider of premium financial and mobility services. 

We’re home to a lot of people. People from all walks of life, with a variety of backgrounds that make them who they are. Whose stories and unique life experiences shape the company we are. Because as diverse as our customers, suppliers and investors are worldwide, so too are our teams.

We are always looking for new talent to help us keep pushing the limits of what’s possible in a broad variety of roles, so why not explore our opportunities and take your next career step with us today.

How to apply

To apply for this role and to find out more, please click on the apply button.

Please note that applications may close before the application deadline, so apply early to avoid disappointment.

7 days remaining to apply for this job