Honda Motor Europe profile

Undergraduate - Motorcycle Business Insight

by Honda Motor Europe

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Job Details

Deadline: 10th February 2025
Start Date: Monday 14th July 2025
Salary: £24,000
Length: Placement (10 Months+)
Roles: Market Research, Marketing
Location: South East
City: Bracknell

Undergraduate - Motorcycle Business Insight

At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work. The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday. However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.

Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home for a maximum of 50% of the working days in any one month, again providing there is no business requirement to attend the office.

Role: 

We are looking for an enthusiastic Motorcycle Business Insight Undergraduate to join our Motorcycle division.

This role is part of the Motorcycle Tactical Marketing team which is responsible for supporting the retail objectives and identifying new sales opportunities. 

The role will provide support to the Tactical Marketing Section Manager by gathering and analysing market research data, supporting marketing activities and product launch planning as well as monitoring of websites and social media platforms. It will also include supporting our special vehicle contract for Emergency Services.

This will help you to acquire marketing skills and provide you with knowledge of various marketing strategies and ultimately gaining broad experience within a corporate environment. 

Main Responsibilities: 

  • Understand and analyse business reports in the internal and external markets, produce initial reports on the data and share your findings with stakeholders. 
  • Work with the Tactical Marketing Section Manager to support with Motorcycle product launches.
  • Follow briefs provided to research market for insights into new riders and campaigns.
  • Support with any ongoing dealer marketing activities, dealer working groups and liaison with our field sales and digital marketing motorcycle team.
  • Day to day review of social media platforms and websites, collating your findings to present back to senior members of the team. 
  • Support our contact with emergency service special vehicle contracts. 
  • Produce and deliver comprehensive reports to internal stakeholders.
  • Continually build brand and sector knowledge and expertise through self-learning. 
  • Understand the brand, business and markets, and keep abreast of market changes and influences.

Qualifications, skills and experience: Required/Desirable

Required

  • Must be an undergraduate looking for a placement as part of their studies.
  • Good verbal and written communication skills.
  • Strong numeracy and comfortable working with data. 
  • Confident to present to stakeholders of all levels. 
  • A strong team player with an enthusiastic can-do approach. 
  • Ability to prioritise and plan effectively.
  • Must be digitally competent to the use of internet and social media platforms.
  • PC literate, especially Excel, PowerPoint and Word.

Desirable 

  • A basic understanding in social media marketing.
  • An analytical mindset.

About Honda

Honda aims to become the “power” that supports people around the world who are trying to do things based on their own initiative. In order to continue to be a company society wants to exist, Honda strives to help people create a better society through our technologies, ideas and designs. 

Honda is looking for talented Associates to innovate and shape the future of our society. By choosing Honda, you’re choosing a path to personal and professional success. 

The Honda Philosophy and our Fundamental Beliefs drive our desire to “help people and society” and “expand life’s potential”. The underlying basis of such efforts is the concept of “Respect for the Individual,” which is at the centre of our philosophy. We always put “people” in the centre of our thinking, and we believe in the potential of people.

This philosophy is not only shared by all Associates, but also forms the basis for all company activities and sets the standard for the conduct and decision-making of all Associates throughout the Honda Group. 

With over 70 years of heritage, Honda has always been focused on bringing joy to its customers and society. We are always focused on delivering products that answer the real needs of customers. 

Over 76 years, Honda’s passionate associates have delivered innovation and excellence that has made it the world’s largest maker of internal combustion engines. But the challenge of decarbonisation is now the most pressing concern and Honda has committed to act. 

Honda has set an ambitious target and began initiatives to realize carbon neutrality throughout its operations by 2050. Here in Europe, our Automobile range is 100% electrified and this year saw the addition of our second electric motorcycle; the CUV e: scooter to our line-up. At the same time, we will strive to realize a “zero environmental footprint” through our initiatives in manufacturing, such as the utilisation of renewable energy and recycling of resources.

How to apply

To apply for this role and to find out more, please click on the apply button.

Please note that applications may close before the application deadline, so apply early to avoid disappointment.

Honda Motor Europe

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