Job Details
Digital Marketing Placement
Reporting to: Marketing Manager, Claire Gibbs
Salary Range: £21,000 - £24,000 per annum
Office Location: High Wycombe, Berkshire
Role Type: Full Time Hybrid role (minimum 2 days per week in the office). The occasional overnight stay away for company meetings and events.
Student Profile:
Currently in their 2nd year at university with industry placement requirement in their third year. Studying a Marketing or Business and Marketing Degree on track for a minimum of a 2:1 with confirmation from Tutor or Faculty Head.
Purpose of the role:
A 12 – 14-month Industry placement within the Companion Animal Marketing team to focus on Digital & E-commerce marketing for our Over the Counter (OTC) range of products to include Feliway, Adaptil, Douxo, Thundershirt & Logic with a collective market value >£17M.
To passionately champion Digital & E-commerce opportunities to strengthen and grow the portfolio. To identify new marketing channel opportunities for Ceva to champion in order to grow customer awareness and use of our market leading brands.
This job has a diverse and exciting range of products and needs someone with the ability to drive multiple tasks at the same time. There is a need to be well organised and be able to prioritise to achieve a ROI where it is needed.
Key responsibilities of the role:
Assist digital Marketing Manager & E-commerce team to develop, measure and manage the delivery of:
- Website optimisation
- Pay per click advertising
- Display campaigns
- Video campaigns
- Amazon advertising
- Manage content for the Ceva UK website to drive PR engagement.
- Work closely with the Product Managers (PM) & Digital Manager to manage the brand social channels
- Assist Product Manager & Digital Manager to ensure fully integrated digital campaigns and monitor return on investment (ROI)
- Analyse google analytics, AdWords, Moz accounts to provide insight to optimise campaigns in order to provide maximum ROI
- Monitor & engage with online activity including bloggers/vloggers, online reviews and report back to PM’s
- Compile monthly competitor activity analysis
- Manage Youtube channel
- Work closely with the Head of Digital and Digital Marketing Assistant in Corporate HQ to ensure materials are utilised online
- Assist Digital Manager on monthly reporting for all digital activity
- Understand the brand strategy and assist in planning and launching new products into the digital platform as required.
- Proactively work with PR agencies and in house designer to ensure materials can be used online
- Work with the Retail & E-commerce Key Account Manager to implement campaigns though online customers
- Proactively research digital media opportunities for brands
Ceva Family Technical Skills focus
By the end of the industry placement, our aim is to have developed the colleagues’ skills to the following level:
- Vision & Approach Development: The ability to define a 3 to 5-year Business Plan/ Vision and prepare an organization for its successful implementation.
- Vision & Ambition Implementation: The ability to analyse data inputs within your projects to identify future opportunities and how they meet the needs of the Company.
- Market Knowledge & Business Acumen: The ability to understand and describe market conditions at a Local level. (E.G., economic trends, value drivers, threats and opportunities, opinion leaders and scientific centres, competition, customer and legal restraints etc.)
- Leadership & Ability to Convince: Generate trust with Internal Partners by using active listening skills and answering their questions, in order to ensure their motivation for, and alignment with, the Vision.
- Communication & Presentation Skills: The ability to communicate efficiently and effectively, adapting to different audiences and situations as needed.
- Digital Advertising Knowledge: Understand the main advertising platforms and how to implement at a brand level. The ability to work with external agencies and create/optimise advertising campaigns in order to maximise results.
- Social Media Management: Have a practical understanding of all Social Media platforms and their place within the Digital Marketing Strategy.
- Data & Performance Analysis: The ability to, extract and share actionable information from data & analytics tools, in order to grow business and execute meaningful performance analyses.
Key additional skills, knowledge and experience required for the role:
NB: Not all individuals will have all these skills, knowledge and experience when they start in the role, but they will be supported to gain the necessary levels of skill, knowledge and experience during their time in this role to ensure that they can perform the role competently.
- Entrepreneurial flair in driving and delivering new innovative approaches in both your market and organisation.
- A confident and charismatic presenter
- Excellent knowledge of PowerPoint, Excel and Word
- Good verbal and written communications skills
- Strong interpersonal and team-working skills
- Highly organised and able to organise, motivate and influence others.
About Ceva Santé Animale
Driven to innovate and with a proven record of double-digit growth, Ceva Animal Health is one of the fastest growing top 10 animal healthcare companies. Our vision reaches far beyond animal health and welfare.
It’s estimated that a staggering 75% of all emerging human infectious diseases originate from animals. These zoonoses, as they’re known, are what compel us to innovate – to succeed in the fight against the likes of avian flu, brucellosis and Q-fever. They’re one of the driving forces behind our vision: ‘Together, beyond animal health’.
We work with welfare and social programmes around the world to bring this vision to life – anywhere our products and know-how can make a difference and with all kinds of partners. From Uganda, working with small-scale livestock owners and vets to stop sleeping sickness in its tracks, to the UK and USA, where we supply the biggest animal welfare charities with Adaptil® collars to help re-home shelter dogs.
We’re truly global, based in 42 countries and working across more than 110. We have 13 R&D centres, 21 production sites and more than 3500 employees worldwide.
Our entrepreneurial spirit empowers individuals with the agility to deliver results faster and quicker. We share knowledge and take opportunities. We think and do things differently, creatively. All to find the best possible solutions for our customers.
Solidarity is about teamwork. Our shared purpose to combat the world’s major animal health challenges. We give individuals space to make decisions and we respect each other’s work. This extends into our customers’ worlds where we foster open, collaborative relationships.
Our innovation mindset keeps us focused on the highest quality and continuous improvement. It’s not just about product innovation but constantly challenging ourselves to find new ways to create long-term value – for us and for our customers.
How to apply
To apply for this role and to find out more, please email: charlotte.dunkley@ceva.com with your CV.
Please note that applications may close before the application deadline, so apply early to avoid disappointment.