Media Marketing Intern Review

I have greatly enjoyed working during my year placement at The Walt Disney Company. The highlights from my placement have been the opportunity to be exposed to the media industry to the extent by working with large media agencies on a daily basis. As well as being able to learn new skills with data platforms such as SAP and DCM.

During my placement I greatly felt valued by my colleagues around me. The team made me feel very welcome as soon as I started and appreciated my efforts towards tasks. I was never felt devalued and credit for even the the smallest jobs was given which made me motivated to work harder on the next.

During tasks when I was ensure on the content or the method to carry out the project, support and guidance was always given by my managers. I never felt as if I couldn't ask a trivial question in any instance, and they constantly put time and effort aside to help if I did not understand.

At Disney there were clear peak periods especially during the run up to campaigns as we would be handling 10 or more each fiscal quarter. These periods was the busiest in terms of daily tasks. After campaigns went live I always found tasks and jobs to do to enhance my skills or learn more if there were quieter days.

During my placement I worked with two media agency accounts with my managers. I was given sole responsibility of managing the finances for each campaign per quarter which was a great opportunity to be exposed to the financial side as well as marketing. I was also given tasks to pull out key highlight data from each campaign and relate it back to the management team. This responsibility kept me motivated during my placement.

What I have learnt during my placement will aid my studies as it has helped given me an insight into the media industry and how programmatic buying operates. It has greatly broadened my knowledge more so that I did before starting my placement. The skills I have developed my coherently using Excel, Word, Outlook, and SAP on a daily basis will greatly assist in my studies as well as future jobs beyond University.

Always a great lively atmosphere and buzz in the office every day. There is always events or something going on which makes it very fun, for example free employee screenings at the Disney Cinema. My team are always so talkative and there is always something new to chat about which makes every day a day to look forward to.

My placement was very well organised from start till now. When I started I was given a handover booklet to help me get started and settled into the role. Each manager from each team organised a self introduction talk so we could get to know them and if we had any interest in their role we could easily ask them. The company had organised events for the year that was something to look forward to for example a running yearly marketing away day, and a Google Day.

Disney have a D-Learn Hub which have training sessions we could enroll into to gain more skills and knowledge. Furthermore, any training and development I wished to enhance I was facilitated with many opportunities such as a Facebook Marketing Workshop, and the Google Day Intern Swap. Online training such as Google Ad Training or Garage was available to me which I could work on during my placement.

Disney do not have a graduate scheme however they do offer part time and full time roles. Personally after University I wish to gain more experience at another company or work for a media agency so I am exposed to the different side of media. Furthering on from this, future employment within Disney would appeal to me if there was the opportunity.

I thoroughly enjoyed the social scene with my placement colleagues. Within the DDI Department there were 11 interns. I enjoyed working with them on tasks and projects as well as outside of the working enviroment doing social activities which we arranged weekly. We are most definitely going to remain in contact after placement.

During placement I lived at home which meant cost of living was free. However the cost of travel was exepensive as I purchased a national yearly railcard. The area I worked in, for social events was standard London prices, but were little cheaper than in central London. This allowed us to go out for social events more often.

There were many pubs and bars which all the placement students went. This was a great time to socialise and get to know each other. There were not any full on clubs but the bars often changed into having a dance floor and loud music which we all fully enjoyed.

Where we were based, for social activities we would often go into central or Westfields area to do social events such as Putshack Mini Golf or the cinema. This was great for team bonding. But for work prospects wise to get involved in activites, these were not available.