Summer Marketing Intern Review
by PepsiCo
Rating
-
Skills
5.0
-
Responsibilities
5.0
-
Support & Guidance
5.0
-
Culture
5.0
-
Your Impressions
5.0
- 1. Please give an overview of your role and what this involves on a day-to-day basis.
- 2. Have you learnt any new skills, or developed your existing skills?
- How would you rate the training provided during your experience?
- How would you rate your development of industry-specific skills during the experience?
- How would you rate your development of personal / soft skills during the experience?
- Please rate how these skills have helped you in your career development
- 3. Were you given much responsibility during your placement / internship?
- Please rate how meaningful the work you were doing was
- 4. How much support and guidance did you receive during your placement / internship?
- How would you rate the support and guidance from your line manager?
- How would you rate the support and guidance from the wider team?
- 5. What was the company culture and general atmosphere like?
- How would you rate the inclusiveness of the culture?
- How would you rate the social opportunities?
- How would you rate the diversity initiatives?
- How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
- 6. To what extent did you enjoy your placement / internship?
- Please rate your level of enjoyment on your placement / internship
- Please rate how your experience met your expectations
- Please rate the future employment prospects at PepsiCo
- 7. Would you recommend PepsiCo to a friend?
- 8. What advice would you give to others applying to PepsiCo
Overview
Learning and understanding creative marketing strategies and how these can be applied to PepsiCo brands Producing social listening research by exploring posts across social media platforms to determine consumer opinions on PepsiCo products Working with ad agencies to feedback on ideas for future PepsiCo campaigns
Skills
The variety of tasks throughout the internship allowed me to develop many of my existing skills including: - Communication - Research & analysis - Writing - Teamwork It also enabled me to many learn new skills: - Creative marketing strategies e.g storytelling - Total Connections Planning - Identifying consumer insights and how these can be translated into a marketing campaign
Responsibilities
Yes I was given responsibility and ownership of tasks relating to high-profile upcoming campaigns. I was also welcomed to important ad agency meetings and invited to give my feedback on proposed ideas.
Support & Guidance
Excellent support throughout the entirety of the internship. The internship leaders help you feel settled from day 1 by making sure to include lots of interactivity and teamwork activities. You are also given both a buddy and a mentor who check in with you regularly and are encouraged to ask them any questions you may have. Everyone at PepsiCo across all departments were eager & happy to give their time if you wanted something explained further.
Culture
Culture Encouraged to always achieve your best but never in an overly competitive way. Given tools to broaden your horizons such 'PEPU' which offered specific courses on every area of the company as well as general skills. Atmosphere Super friendly, inclusive and fun
Your Impressions
I thoroughly enjoyed my internship at PepsiCo from start to finish. I learnt invaluable skills and knowledge about marketing and about FMCG companies in general. The internship was very well structured so that you have an induction into PepsiCo and each brand, then concentrate on marketing at PepsiCo in particular.
Yes
Consider how your skills/interests/passions align with the PepsiCo Mission and Values Research the PepsiCo UK brand portfolio, consider the perception and typical consumer of each brand Look at past PepsiCo product/brand campaigns and FMCG campaign/product innovation landscape in general - The Grocer is a great resource
Details
Internship (1 Month+)
Marketing
London
August 2021
