Motorrad Marketing Intern Review

by BMW Group UK

Rating

4.5/5
  • Skills
    4.5
  • Responsibilities
    4.0
  • Support & Guidance
    4.0
  • Culture
    5.0
  • Your Impressions
    4.3

    Overview

  • 1. Please give an overview of your role and what this involves on a day-to-day basis.
  • • Completed a 13-month placement with the BMW Group, within the BMW Motorrad marketing team • Managed the national BMW Motorrad UK and Irish websites and liaised with international headquarters • Worked with Financial Services to ensure BMW Motorrad had an effective online presence on the BMW Financial Services website • Liaised with various agencies to deliver a strong CRM programme • Constructed agency briefs to aid in the online and offline content generation process • Supported the creative and functional appraisal of all online projects to ensure outputs offered optimum user experience, generated leads and complied with CI guidelines • SAP Administration including and not limited to retailer payments and internal sundry payments • Helped ensure BMW Motorrad had the best possible presence at all major motorcycle shows and events


    Skills

  • 2. Have you learnt any new skills, or developed your existing skills?
  • I have learnt loads of new skills during my year. Particularly, how to use various content management systems CMS, communication skills at events, SAP, teamwork and presentation.


  • How would you rate the training provided during your experience?
  • 5/5

  • How would you rate your development of industry-specific skills during the experience?
  • 5/5

  • How would you rate your development of personal / soft skills during the experience?
  • 4/5

  • Please rate how these skills have helped you in your career development
  • 4/5

    Responsibilities

  • 3. Were you given much responsibility during your placement / internship?
  • Yes, I was given a large amount of responsibility, I was given entire ownership of the BMW Motorrad UK and Ireland national websites.


  • Please rate how meaningful the work you were doing was
  • 4/5

    Support & Guidance

  • 4. How much support and guidance did you receive during your placement / internship?
  • My role as an intern was unique to me, a lot of my responsibilities only I knew how to do, therefore support was sometimes limited


  • How would you rate the support and guidance from your line manager?
  • 4/5

  • How would you rate the support and guidance from the wider team?
  • 4/5

    Culture

  • 5. What was the company culture and general atmosphere like?
  • The company culture is great, everyone is really nice and I met lots of great people. Its like one big family


  • How would you rate the inclusiveness of the culture?
  • 5/5

  • How would you rate the social opportunities?
  • 5/5

  • How would you rate the diversity initiatives?
  • 5/5

  • How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
  • 5/5

    Your Impressions

  • 6. To what extent did you enjoy your placement / internship?
  • I really enjoyed my placement, despite the pandemic I had a very positive experience. I learnt so much and it showed me that I really want to go into a marketing career.


  • Please rate your level of enjoyment on your placement / internship
  • 4/5

  • Please rate how your experience met your expectations
  • 5/5

  • Please rate the future employment prospects at BMW Group UK
  • 4/5

  • 7. Would you recommend BMW Group UK to a friend?
  • Yes


  • 8. What advice would you give to others applying to BMW Group UK
  • Share all relevant experience. Come across friendly in an interview. BMW like to see good personalities and someone with a willingness to learn and work hard


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Details

Placement (10 Months+)

Marketing

South East

October 2021


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