Sensory and Competitor Intelligence Intern Review

I collaborated with stakeholders to agree project objectives and align a sensory plan. Once objectives were obtained, I would collect sensory data through panel sessions and analyse this data using statistical tools. Following statistical analysis, I issued a report including statistical interpretations of the collected data and presented this to the stakeholders.

I developed skills in communication, presentation and personal enterprise. Communication and presentation were developed due to frequent meetings with stakeholders - giving me several opportunities to express my ideas and perspectives in a clear and professional manner and explain difficult concepts in a simple and logical way. Personal Enterprise was developed as I was able to use my academic skills from university and apply them to many scenarios at work.

I was given lots of responsibility on my placement. Throughout the placement, I would be responsible for project work from start to finish. Moreover, I would be actively involved in preparing for and presenting in quarterly reviews where I would discuss project outcomes from the previous quarter to senior staff and stakeholders within the business.

There was support and guidance always available to me should I have needed it. Teamwork was a vital component to success in project work. Therefore, I could always seek any support from my team members or line manager. The team were very approachable and understanding of my own personal development.

At the start of my placement, I had several meetings which introduced me to each aspect of the business. This was very interesting, however, a more in depth understanding of other functions for myself and the other employees would be beneficial in ensuring that functions of the business are integrated and the company achieves their common goals. Due to covid-19, the atmosphere was quiet in the office and a lot of communication was virtual.

My placement gave me several opportunities to use my academic skills in ‘real’ scenarios. This was enjoyable and motivating for me as I felt that I had a relevant and impactful purpose to the business. Moreover, presenting to large audiences was very enjoyable as I was able to showcase my work to others. At the end of my placement, I was able to present my 12 months of work to the senior leadership team.

Yes

Learn the company’s future goals/objectives and how they are going to achieve such goals. Ensure that you are comfortable working with others and that you can effectively communicate. British American Tobacco provide lots of opportunities for your professional development. Ensure that you take advantage of these opportunities as it will propel you to future success.