Trade Marketing Intern Review

I organise and conduct multiple product launches for each of the brands I manage that are rolled out across Irish grocery, pharmacy, and online retailer landscapes throughout the year. I worked on everything from Point of Sale stands to TV advertising content to working with influencers’ advocacy posts for these launches. I also communicate with the team to support launches, running of the accounts and implement marketing strategies

I have learnt and developed my presentation skills. I have learnt how to speak in front of a group, acquire and retain their attention and how to make my presentation engaging. I have learnt the importance of tone of voice and eye contact. I have learnt how to control the speed of my speech, how and when to use my hands and how to not overload slides with information.

Yes, I had the same level of responsibility as a Junior product brand manager. I was responsible for the artwork of point of sale stands, ordering the stands and ensuring they were delivered to the warehouse and sent out to retailers on time. I had the responsibility of looking after media plans and ensuring suppliers were invoicing the correct amount and paid in a timely fashion

I was supported by the wider team as they offered to help or answer any queries or issues I had. My line manager was available at scheduled and ad hoc times. The covid restrictions and working from home made communication challenging at times, but overall support was great.

The atmosphere was very warm and welcoming. Everyone was exceptionally friendly and got along very well. It was a very enjoyable experience and I built up a great rapport with my colleagues. The culture of the company was very encouraging. It made you feel that you could upskill or train in areas you were interested in, even if outside your job roles.

I thoroughly enjoyed my internship!! Every moment spent both online and in the office was a massive learning experience. The exposure to such a large company, the PR events and company's daily practices were all amazing opportunities! I relished the responsibility and autonomy that I was given. My colleagues were extremely friendly and treated me as an equal.

Yes

Be prepared for the level of responsibility and autonomy you are given, you are treated as a full time employee, in the best possible sense of the word. Be confident in your abilities and decision making. Take advantage of all the learning opportunities and get involved in any area that interests you, even if outside job responsibilities. Speak up with ideas and/or interests, others are appreciative and encouraging of suggestions.