Franchise Markerting Intern Review

by NBCUniversal

Best Student Employer

Rating

4.6/5
  • Skills
    4.8
  • Responsibilities
    5.0
  • Support & Guidance
    5.0
  • Culture
    4.8
  • Your Impressions
    4.0

    Overview

  • 1. Please give an overview of your role and what this involves on a day-to-day basis.
  • As Franchise Marketing Intern, everyday was different! Below is some of my main daily tasks: Managing marketing campaigns (social media and digital) for franchises such as Gabby's Dollhouse, Minions, Jurassic World and Wicked. Creating assets and campaign wrap ups to be used by teams both internally and externally. Communicating with teams across EMEA on campaign goals. Conducted market research of key competitors and brand analysis. Copywriting and providing feedback for influencers. Managing daily finances.


    Skills

  • 2. Have you learnt any new skills, or developed your existing skills?
  • From this internship, I can now: Confidently manage marketing campaigns across markets. Understand how to communicate professionally. The importance of maintaining a brand's voice and bringing this into it's content. Copywriting. Influencer management. Shipping products and costumes internationally. How the entertainment industry works. How paid social campaigns work on Meta. Managaing day to day finances of a team.


  • How would you rate the training provided during your experience?
  • 5/5

  • How would you rate your development of industry-specific skills during the experience?
  • 5/5

  • How would you rate your development of personal / soft skills during the experience?
  • 4/5

  • Please rate how these skills have helped you in your career development
  • 5/5

    Responsibilities

  • 3. Were you given much responsibility during your placement / internship?
  • Yes, I was essentially treated like a coordinator/executive. This is exactly what I wanted, as in the future when I go for jobs with these titles, I will have loads of skills to talk to. I had full responsibility over multiple marketing campaigns, asset development and actively talked/ presented in meetings. I feel I am now more than capable of going onto a permanent jobs in the marketing industry. My team were the best.


  • Please rate how meaningful the work you were doing was
  • 5/5

    Support & Guidance

  • 4. How much support and guidance did you receive during your placement / internship?
  • I received so much support from my team, and am so thankful to them for everything I experienced. In the beginning, the previous intern trained me on her day-to-day, which was great to learn from a peer perspective. But whenever I had a question or challenging moment , my hiring manager was nothing but helpful, and taught me so much in my career both here and for the future. Overall, a great team for placement


  • How would you rate the support and guidance from your line manager?
  • 5/5

  • How would you rate the support and guidance from the wider team?
  • 5/5

    Culture

  • 5. What was the company culture and general atmosphere like?
  • It was great! Working for NBCUniversal of course comes with great media perks, such as screenings, merchandise (especially working in products), and exciting experiences. In the overall department, they were very open to talking and we had amazing team socials! My advice: Make the most of it and talk to everyone, as everyone is so lovely and will help you in anyway they can :)


  • How would you rate the inclusiveness of the culture?
  • 5/5

  • How would you rate the social opportunities?
  • 4/5

  • How would you rate the diversity initiatives?
  • 5/5

  • How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
  • 5/5

    Your Impressions

  • 6. To what extent did you enjoy your placement / internship?
  • Long story short, I loved my placement! I always knew I wanted to enter this industry, and this was the best opportunity for me. I have learned invaluable skills, whilst working with brands I love, so felt very passionate towards my work. The Franchise team are the best, I couldn't have imagined being with any other team or position. I would love to return to a similar role like this, you will love NBCUniversal!


  • Please rate your level of enjoyment on your placement / internship
  • 5/5

  • Please rate how your experience met your expectations
  • 5/5

  • Please rate the future employment prospects at NBCUniversal
  • 2/5

  • 7. Would you recommend NBCUniversal to a friend?
  • Yes


  • 8. What advice would you give to others applying to NBCUniversal
  • Be yourself and be passionate! If you love film, and want to get experience in the industry, there is no better place to be. When answering the questions in the recorded interview, don't answer generically, showcase your unique love for film, that will stand to you so much more! Also reach out to previous interns on LinkedIn, they will only be happy to help you and give advice


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Details

Placement (10 Months+)

Marketing, Social Media Marketing, Digital Marketing

London

May 2024


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