Marketing Communications Placement Student Review

by Cummins

Rating

5/5
  • Skills
    5.0
  • Responsibilities
    5.0
  • Support & Guidance
    5.0
  • Culture
    5.0
  • Your Impressions
    5.0

    Overview

  • 1. Please give an overview of your role and what this involves on a day-to-day basis.
  • My role is working on the product marketing team in the power systems business unit. This involves working on product launches and existing product marketing, day-to-day task may include: - Writing internal and external email campaigns - Assisting with the execution of external publication, customer stories, news, and press releases. - Creating content and updating external website and internal intranet sites. - Supporting the development of internal information and learning material around a product - Communicating with stakeholders on current projects and tasks to stay aligned - Attending project management meetings to stay on track with task and timelines to ensure we meet deadlines - Working with external agencies on marketing material and imagery by attending meetings and staying up to date with requests


    Skills

  • 2. Have you learnt any new skills, or developed your existing skills?
  • Yes! I have learned and developed many skills during this placement including: - Project management - Writing styles for different content and publications - Confidence in presenting - Presentation development and creation - Importance of work-life balance - Communication and professional relationship building - Networking and maintaining relationships - Product knowledge on generators and power systems - Business structure and organisational knowledge - Diversity and inclusion in the work place - Productivity


  • How would you rate the training provided during your experience?
  • 5/5

  • How would you rate your development of industry-specific skills during the experience?
  • 5/5

  • How would you rate your development of personal / soft skills during the experience?
  • 5/5

  • Please rate how these skills have helped you in your career development
  • 5/5

    Responsibilities

  • 3. Were you given much responsibility during your placement / internship?
  • Yes, I was handed many tasks that supported and contributed to projects such as product launches and existing product marketing. Going through the placement I became increasingly more independent in task and was given more responsibility as my confidence and experience developed in the company.


  • Please rate how meaningful the work you were doing was
  • 5/5

    Support & Guidance

  • 4. How much support and guidance did you receive during your placement / internship?
  • I had lots of support from my boss and others on the team, there would be weekly 1-1 calls and team meetings where we would discuss projects and catch up about anything. This was very relaxed and allowed me to ask any questions I had.


  • How would you rate the support and guidance from your line manager?
  • 5/5

  • How would you rate the support and guidance from the wider team?
  • 5/5

    Culture

  • 5. What was the company culture and general atmosphere like?
  • The company's values were expressed in their messaging and treatment towards employees which I enjoyed learning about, this was done in the communications updates, different office events, the clubs within the company that you could join such as the women empowerment network, hosted lunch and learn sessions and town hall meetings that were done quarterly (include business unit specific one, entire company and site specific). I really enjoyed working in the office, it was very open and welcoming with the site facilities being very modern and well looked after.


  • How would you rate the inclusiveness of the culture?
  • 5/5

  • How would you rate the social opportunities?
  • 5/5

  • How would you rate the diversity initiatives?
  • 5/5

  • How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
  • 5/5

    Your Impressions

  • 6. To what extent did you enjoy your placement / internship?
  • I have massively enjoyed my placement at Cummins, it has opened up a lot of knowledge about the industry and the different job roles within marketing. The experience has given me confidence for when I look for graduate jobs and opportunities as well as develop many skills that will help me complete my final year at university and help build my confidence in my work.


  • Please rate your level of enjoyment on your placement / internship
  • 5/5

  • Please rate how your experience met your expectations
  • 5/5

  • Please rate the future employment prospects at Cummins
  • 5/5

  • 7. Would you recommend Cummins to a friend?
  • Yes


  • 8. What advice would you give to others applying to Cummins
  • when applying to Cummins make sure you are aligned on the company's values and demonstrate how you share them. You should also ensure that you express what you enjoy doing outside of you job role to show you interest and how you are as a person.


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Details

Placement (10 Months+)

Marketing, PR & Communications

South East

May 2024


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