Customer Marketing Executive Intern Review

Brand Champ: Responsible for meeting with the brand teams bi-weekly to get updates and feeding information back to the customer marketing team. Responsible for handling the brands budget for the year (what the designated money is spent on) and main activations (what key activity the brand does through the financial year). Managed Role: Responsible for being the customer marketing support for the Managed team (specifically on Greene King and Wetherspoons) Creation and execution of On Trade campaign: to be rolled out nationally across the various on trade channels (e.g St Patrick’s Day, National Pina Colada Day, Christmas) Campaign Strategy: Development of campaign strategy based upon commercial insights to create activation which drives value for a broad range of customers. Campaigns to drive footfall, increase average spend and convert consumers to purchase our brands

Throughout my placement, I have had the opportunity to develop and improve a number of different skills – both functional and leadership wise. I have improved in confidence since starting at Pernod Ricard UK not only in myself but also in the work that I am producing. I believe throughout my time here a big strength of mine has been my proactivity. This has allowed me to push myself and get involved in lots of different projects across the team. I have also had the opportunity to learn about stakeholder management. I learnt that this is an important part of the role and have enjoyed being able to work across different stakeholders and learn how each customer operates. Other strengths include growth mindset, time management and collaboration.

Yes, I was given the opportunity to lead on major multi-channel campaigns across the year such as Halloween and Galentines Day, with the support of my manager. I was given responsibility of the ownership, delivery & communication on smaller projects on a more regular basis.

I was given lots of guidance throughout the year whether that be directly from my manager in our weekly one-to-one meetings or more causally through the other members of my team. Everyone in the team encourages you to ask as many questions as you have and they will always happily answer them for you or point you in the right direct for them to be answered!

Pernod Ricard has a fantastic company culture. The company really encourages you to get involved and meet other people in the business. The bar on a Thursday evening is a great opportunity for you to speak to people in other departments and understand what they do. The company also has volunteering days which you can get involved in as well as initiatives such as Fluid and PRNoir.

I have thoroughly enjoyed my placement this year at Pernod Ricard. I have had the opportunity to get involved in some fantastic things and had the chance to see my work come to life. It's been a joy working in the customer marketing team, everyone is super welcoming and makes you feel a valued member of the team. I have learnt so many important skills which will come in handy for my final year at university but also in my future career opportunities.

Yes

Do your research on the company, its values, and the job that you're applying for before your interview to show that you are willing to put in that extra effort. Be yourself in the interview as they just want to see your personality come through! Apply to the job with a strong and clear CV as this will set you up in a good position.