Digital Content Executive Review

by Volkswagen Group UK

Rating

4.5/5
  • Skills
    4.5
  • Responsibilities
    5.0
  • Support & Guidance
    5.0
  • Culture
    4.3
  • Your Impressions
    4.3

    Overview

  • 1. Please give an overview of your role and what this involves on a day-to-day basis.
  • To support the UK Digital team to develop and maintain a successful presence across all digital touchpoints, creating and maintaining content and providing business reporting and insight. Also, working closely with our digital agency to communicate updates needed to the website. Each month pulling together the Marketing KPI report and presenting this at our All-agency team meeting each month. Working together with multiple teams around Commercial Vehicles such as product, comms and digital team


    Skills

  • 2. Have you learnt any new skills, or developed your existing skills?
  • New skills I have learnt are Content management system updates, KPI Reporting, Excel skills Developed - Communication skills, presenting and organisation skills


  • How would you rate the training provided during your experience?
  • 4/5

  • How would you rate your development of industry-specific skills during the experience?
  • 5/5

  • How would you rate your development of personal / soft skills during the experience?
  • 4/5

  • Please rate how these skills have helped you in your career development
  • 5/5

    Responsibilities

  • 3. Were you given much responsibility during your placement / internship?
  • I was given lots of responsibility during my placement due to being an extremely small team. I supported our 2 digital managers and managed the tactical offer updates each month


  • Please rate how meaningful the work you were doing was
  • 5/5

    Support & Guidance

  • 4. How much support and guidance did you receive during your placement / internship?
  • I was given lots of guidance and support during my placement year particularly by my 2 digital managers as well as my head of marketing.


  • How would you rate the support and guidance from your line manager?
  • 5/5

  • How would you rate the support and guidance from the wider team?
  • 5/5

    Culture

  • 5. What was the company culture and general atmosphere like?
  • I felt like it was a really nice company to work for. The culture was nice and everybody worked together. Due to being a multiple brand group everyone shared experiences and knowledge with other brands which is particularly helpful for a small brand like Commercial Vehicles which is where I worked.


  • How would you rate the inclusiveness of the culture?
  • 5/5

  • How would you rate the social opportunities?
  • 4/5

  • How would you rate the diversity initiatives?
  • 4/5

  • How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
  • 4/5

    Your Impressions

  • 6. To what extent did you enjoy your placement / internship?
  • I thoroughly enjoyed my placement year at VWG and was proud to have a real role with real responsibilities. I enjoyed working within the wider marketing team and working on the digital marketing side which was something that was completely new to me. I have also been grateful for the opportunities outside of my day job such as Volunteering days and Employee network groups.


  • Please rate your level of enjoyment on your placement / internship
  • 5/5

  • Please rate how your experience met your expectations
  • 5/5

  • Please rate the future employment prospects at Volkswagen Group UK
  • 3/5

  • 7. Would you recommend Volkswagen Group UK to a friend?
  • Yes


  • 8. What advice would you give to others applying to Volkswagen Group UK
  • Demonstrate an interest in the wider brands as we are more than just the one brand you are working in. This shows you are curious and eager to learn


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Details

Placement (10 Months+)

Digital Marketing

London

June 2024


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