Brand Engagement Intern Review

Day-to-day you may be: - Managing product mail-outs, coming up with creative ideas for send outs to encourage social sharing and press coverage - Management of media lists - Help with supporting PR and influencer events, from PR launches to trips - Work with external PR agency on a day to day basis - Handling press calls & liaising with journalists - Monitoring influencers, newspapers and magazines for coverage and scanning for distribution, to share PR teams wins with the wider teams - Help the team with social media, this could be captions, taking images for social channels and scheduling - Helping the team with sourcing influencers for paid partnerships, creating content briefs and speaking to influencer agents - Ordering of product, stationary orders, post and couriers & press cuttings - Work alongside the media team with paid media campaigns

I have learnt the below new skills: - Understanding of the beauty business - Strong networking skills and the ability to interact with all areas of the business - A good knowledge of the beauty influencer landscape - Commercial awareness I have developed the below existing skills: - Strong written and verbal skills - Understanding of communications tools - Capacity to understand the bigger business picture - Have a technical mind and data analysis - Numerate and PC literate: in particular with strong Excel skills - A creative eye for social media content creation - Budgeting

I was gradually given more responsibility as my team could trust me to take on bigger tasks and projects. This meant I could learn more skills and work with other stakeholders, like agencies and senior management. It also gave me an opportunity to present back any projects I worked on to General Managers and Directors, allowing we to develop my communication skills. Overall L'Oréal is a company that values developing early career profiles and encouraging them to stretch their competencies.

I received support and guidance throughout the year, but at different levels. Initially I had more support as I was new to the role and company so needed more guidance. However, as my confidence grew within my tasks, I needed less guidance as I was proficient in the processes.

The culture and atmosphere is positive, it is a very friendly place to work that encourages networking.

I highly enjoyed my placement year, and found it very valuable. I have gained amazing skills and experiences that will help be in my future career paths.

Yes

Have great attention to detail, make sure to do research on the company and its brands. Be yourself!