Digital & Performance Marketing Analyst Review
by Renault
Rating
-
Skills
5.0
-
Responsibilities
5.0
-
Support & Guidance
5.0
-
Culture
5.0
-
Your Impressions
5.0
- 1. Please give an overview of your role and what this involves on a day-to-day basis.
- 2. Have you learnt any new skills, or developed your existing skills?
- How would you rate the training provided during your experience?
- How would you rate your development of industry-specific skills during the experience?
- How would you rate your development of personal / soft skills during the experience?
- Please rate how these skills have helped you in your career development
- 3. Were you given much responsibility during your placement / internship?
- Please rate how meaningful the work you were doing was
- 4. How much support and guidance did you receive during your placement / internship?
- How would you rate the support and guidance from your line manager?
- How would you rate the support and guidance from the wider team?
- 5. What was the company culture and general atmosphere like?
- How would you rate the inclusiveness of the culture?
- How would you rate the social opportunities?
- How would you rate the diversity initiatives?
- How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
- 6. To what extent did you enjoy your placement / internship?
- Please rate your level of enjoyment on your placement / internship
- Please rate how your experience met your expectations
- Please rate the future employment prospects at Renault
- 7. Would you recommend Renault to a friend?
- 8. What advice would you give to others applying to Renault
Overview
Reporting on the total web traffic, lead volumes and the lead conversion to sale rate across Renault and Dacia, providing the business with an insight into the digital performance of both brands. Liaising with the marketing campaign manager and external marketing agencies to update, edit and deliver digital marketing assets to support paid search, social and display ads across Renault and Dacia. Supporting the paid media partners with the delivery and approval of paid media ads.
Skills
Excel - developed skills through the use of formulas, reporting and graphs. Creativity - briefing the creative agency on required image assets, editing copy for all digital ads and editing digital display banners within the Adylic platform. Responsibility - ability to work autonomously and take ownership of tasks. Communication - lead on catch-up meetings with external agencies to discuss current or upcoming updates. Agency management - management of creatives briefs, supporting in central approval and management of priorities. Compliance - ensure marketing compliance with legal team across digital paid media.
Responsibilities
I have been given the opportunity to take responsibility and ownership of multiple projects throughout my placement. This has included working with internal stakeholders from other business departments or externally with marketing agencies and media partners.
Support & Guidance
I had a 4 week thorough handover which allowed a broad overview of the role. I have weekly 121 meetings with my manager to provide updates, discuss any questions and future development opportunities. The surrounding internal and external team are always around to provide support and answer any questions.
Culture
The company atmosphere is relaxed and calming whilst still maintaining professionalism.
Your Impressions
I have thoroughly enjoyed my placement and it has exceeded all expectations, so much so that I would love to return as a graduate trainee after university.
Yes
Be yourself, ask lots of questions and have a basic overview of Renault Group themselves.
Details
Placement (10 Months+)
Digital Marketing
South East
July 2024
