Future Leaders Business Placement Scheme Review

by British Airways

Rating

4.7/5
  • Skills
    5.0
  • Responsibilities
    4.0
  • Support & Guidance
    5.0
  • Culture
    4.5
  • Your Impressions
    4.7

    Overview

  • 1. Please give an overview of your role and what this involves on a day-to-day basis.
  • CRM Communications Executive - using Salesforce to deploy end-to-end email campaigns, analyzing their results, working on ad-hoc requests from the wider business, conducting meetings to ensure team collaboration.


    Skills

  • 2. Have you learnt any new skills, or developed your existing skills?
  • I have greatly developed my understanding of data-led marketing. Understanding brand tone-of-voice and brand image has also been an important skill i've developed. I have learnt how to efficiently conduct meetings with colleagues.


  • How would you rate the training provided during your experience?
  • 5/5

  • How would you rate your development of industry-specific skills during the experience?
  • 5/5

  • How would you rate your development of personal / soft skills during the experience?
  • 5/5

  • Please rate how these skills have helped you in your career development
  • 5/5

    Responsibilities

  • 3. Were you given much responsibility during your placement / internship?
  • I was given the responsibility of a manager in my team during my placement. My managers were incredibly trustworthy and gave me the room to develop as an individual. To put this responsibility into figures, I designed, built and deployed a campaign that went to 7.4 million people.


  • Please rate how meaningful the work you were doing was
  • 4/5

    Support & Guidance

  • 4. How much support and guidance did you receive during your placement / internship?
  • My day-to-day manager was my main support. She made it clear from the start of the placement that she was there for me and I always felt like she had my back. I was so lucky to have such a wonderful, kind and supportive manager that singlehandedly facilitated my vast development this year.


  • How would you rate the support and guidance from your line manager?
  • 5/5

  • How would you rate the support and guidance from the wider team?
  • 5/5

    Culture

  • 5. What was the company culture and general atmosphere like?
  • The company culture is amazing. It is a fast-paced, high-achieving environment with innovation happening constantly. I haven't met anyone who wasn't willing to have a coffee-chat (even senior leaders).


  • How would you rate the inclusiveness of the culture?
  • 4/5

  • How would you rate the social opportunities?
  • 4/5

  • How would you rate the diversity initiatives?
  • 5/5

  • How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
  • 5/5

    Your Impressions

  • 6. To what extent did you enjoy your placement / internship?
  • I had an amazing year that has fundamentally changed my career path and outlook. The company has facilitated my not only achieving my goals and aspirations but exceeding them. I have met the most wonderful people this year in a professional and personal capacity.


  • Please rate your level of enjoyment on your placement / internship
  • 5/5

  • Please rate how your experience met your expectations
  • 5/5

  • Please rate the future employment prospects at British Airways
  • 4/5

  • 7. Would you recommend British Airways to a friend?
  • Yes


  • 8. What advice would you give to others applying to British Airways
  • Be yourself, be honest and do your research. BA values an understanding of its company and values. If you are personable and genuine you will thrive in this company.


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Details

Placement (10 Months+)

Digital Marketing

London

July 2024


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